Saturday, September 1, 2007

Programming Strategy for the Food Network :: Defining Your Blogs Worth: TopSites:

Instructional programming will be aired during the day and weekends, cooking-based reality series will air at night. They are also targeting younger viewers. One example is “Food Dudes”. Two young chefs from Hollywood struggle with their catering business. (When I first heard the premise for the show, I really thought that they had found a place for Paul from “The Next Food Network Star”, but no such luck).

The ‘Food Dudes’ may not look the part, but they are serious cooks.
They prepare such dishes as duck breast with pickled watermelon and seared tuna over jicama salad. They are committed to cutting edge cruisine. If Jon Shook and Vinny Dotolo look similar to you, you may remember them from an Iron Chef challenge with Cat Cora back in September of 2006. Look for comedy and drama.

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